Top 5 Beauty Retail Apps in the Netherlands: Q4 2024 Performance

In the fourth quarter of 2024, the top beauty retail applications in the Netherlands exhibited varied performance trends on a unified platform, combining data from both iOS and Android. Here’s a closer look at their metrics:

Parfumerie Douglas from Parfümerie Douglas GmbH saw a significant rise in weekly downloads, peaking at about 11K in the week of November 25. The app's weekly active users also increased steadily, reaching around 119K by early December.

Rituals Home & Body Cosmetics maintained a consistent download rate, with a notable peak of 7K in mid-December. The app's active user base fluctuated, peaking at over 72K in late November before tapering off to approximately 53K by the end of the year.

ICI PARIS XL – Beauty experienced a surge in downloads nearing 7.6K in November. Active users increased significantly, peaking at about 42K in early December before experiencing a decline towards the end of the quarter.

Etos observed stable download numbers, with a small peak in late November. Weekly active users remained consistent, hovering around 51K to 58K throughout the quarter.

Finally, Mein dm from dm-drogerie markt GmbH + Co. KG saw moderate download activity, with numbers peaking at over 3K at the end of December. Active users showed a slight recovery towards the end of the quarter, reaching approximately 21K.

These insights are drawn from Sensor Tower's comprehensive data, where more detailed analytics can be explored further.